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Manish Agrawal, a professor in the School of Information Systems, received a Tampa Bay Inno Award in the supporter category for CyberFlorida at USF's phaseZERO Innovation Incubator.

November 19, 2025Honors and Awards, Research and Innovation

muma ai day

Muma AI Day introduces Tampa Bay high schoolers to AI-driven careers in business

Hosted by the Muma College of Business and partnering with Hillsborough County Public Schools, the event promises to introduce Hillsborough County students to the world of artificial intelligence and its growing role in the future of work.

November 4, 2025Business News, Events

Researchers found that training everyone after a phishing simulation 鈥 not just those who clicked 鈥 helped participants stay alert and resist scams for months.

November 3, 2025Research and Innovation

This groundbreaking study dives into the psychological and behavioral ramifications of on-the-spot phishing training, ultimately advocating for a broader, more inclusive approach.

November 3, 2025Research and Innovation

The study's findings could help companies strengthen their cybersecurity defenses as phishing scams grow more sophisticated and increasingly use artificial intelligence.

November 3, 2025Research and Innovation

employee dodging fish hooks

Falling for 鈥渇ake鈥 phishing: USF study finds smarter way to train employees to thwart phishing scams

A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.

November 3, 2025Business News, Research and Innovation

faculty meeting about research

Corridor partnership expands undergraduate research and advances experiential learning at USF - USFRI

The Integrated Analytics Research Experience for Undergraduates program expands undergraduate research in the college by providing students with hands-on experience in data-driven projects across business disciplines.

October 29, 2025Research and Innovation

president-elect moez limayem

Moez Limayem unanimously selected by USF Board of Trustees as the university鈥檚 next president - USF News

Limayem currently serves as president of the University of North Florida and was the Lynn Pippenger Dean of the Muma College of Business at USF for 10 years. His appointment is subject to confirmation by the Florida Board of Governors, which oversees the State University System.

October 21, 2025Business News

USF interns at the Tampa Bay Economic Development Council

USF students gain hands-on experience through Genspiration Foundation and Tampa Bay EDC Internship - USF World

Finance major Diego Pardo and business analytics and information systems major Emma Scuderi are each working on initiatives that directly connect to their academic and career goals.

October 15, 2025Business News, Honors and Awards

The half-day program, presented by Bank of America, featured keynote speaker Lisa Krouse, president and CEO of First Tee and former chair of the Greater Sarasota Chamber of Commerce, along with panels of executives, educators and community leaders.

September 22, 2025Business News, Events

Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn鈥檛.

July 17, 2025Business News, Research and Innovation

Researchers at the 杏吧性世界, including associate professor Denny Yin, reveal why consumers often trust fake online reviews and how to improve awareness.

July 2, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, seven schools, and all business.